Local Walmart Glamorizes Death and Violence
First, some background.
In our town, we have a Meijer and a Super Walmart in direct competition with each other. Several years ago, I got fed up with the promotion of violence and gore in the grocery aisles at Meijer, strategically placed in locations unavoidable by young children shopping with their parents (and axe buried in a bloody skull, displayed at the customer service desk next to teletubby products??). After discussing this over a couple of years with the store manager and receiving virtually zero responsiveness to my concerns, I informed them that my family, and anyone who I could get to join me, was switching my business to the Super Walmart. Sure, I’m only one person, but maybe I could make a difference.
(We also discussed this with the Walmart store manager, who assured us that it was their policy to keep the Halloween decorations in the aisle dedicated to this, rather than in the more unavoidable areas of the store. They stuck with the more “fall” themed items for seasonal display enhancers).
I then wrote a very detailed letter to several of the Meijer big-wigs (and sent a copy to the local Walmart manager). Impressively, shortly thereafter, I received an early morning call from a Vice President of Marketing at Meijer’s headquarters in Michigan. He informed me that the had ordered samples of the products I had mentioned and that he would get back to me within a month. True to his word, he called me back a month later, stated that he agreed with me that these products should not be promoted by Meijer, and he said he had instructed his buyers for next year’s Halloween merchandise to be more discretionary. The following year, there was a major improvement, though I had already become a Walmart devotee by that time.
And now, we have come full circle.
Yesterday I went to both Walmart and Meijer to do some grocery shopping. Meijer has completely overhauled their store and it appears that they are trying for a more upscale look, but they certainly did not have any Halloween decorations in the grocery side of the store that were in poor taste and inappropriate for young children.
Walmart, on the other hand, has made a point to glamorize death. In front of the store, glowing evil in the night, is a nine foot inflatable Grim Reaper. This same marketing and promotion of the personification of death is boldly displayed inside as well, in two sections of the grocery side of the store. You have to walk past it to get milk and eggs. You have to walk under it to get snacks, chips and pretzels. The murderous predatory eyes glow, the scythe’s blade of death stands in ready.
The customer service manager who was on duty last night at Walmart was very receptive to our concerns and she said she would ask the store manager to call us today. I am also going to be calling the regional manager shortly to obtain his perspective, and will post his response here.
Am I the only one who is outraged by the fact that Walmart, the place of family values and American made products, is promoting and glamorizing death and violence to impressionable young children?
UPDATE: The district manager referred me to media relations, since I informed him that I would be posting his response on my blog. Media relations would not talk to me because I was not a “real media” representative and they referred me to 1-800-WALMART where I navigated the menu to raise issues about a particular store.
There, I spoke with Emily, who was very sympathetic, possibly even shocked “Oh my!” at what I described, and she will be following up with her upper management to attempt to “rectify the situation” and will be calling me back within “several business days.”
UPDATE 2: After a discussion with the local management yesterday, and a call to corporate headquarters today, the local Walmart has agreed to remove the inflatable Grim Reapers from their prominent displays. I must say that I was extremely impressed by their responsiveness to my concerns. They basically said that they are “not out to offend anyone,” and appreciated the fact that I voiced concern, as they may have offended others and not known it. They had “not even considered that it might be offensive” or inappropriate.
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