Yep. That’s right. Mark Morford is ecstatic that it’s been done with virtually no notice and no outrage.

Amazon.com is selling sex toys. A lot of sex toys. More than you knew it would ever dare sell and more than you even knew were being manufactured in the world today and a more advanced and varied selection than you probably imagined they could ever get away with.

And what’s more, Amazon has added this array of delicious adult goods quietly, effortlessly, with zero fanfare and zero marketing and zero apparent intolerant outcry (so far as I know) from the right-wing Christian sex tormenters, and with absolutely no children anywhere in the nation spontaneously combusting or being struck by lightning and/or converting to wanton paganism (yet) by viewing any of these items (which they easily can)

…

This is no trifling thing. Amazon’s sex-toy department is simply a huge portion of the site’s Health and Personal Care area. The “Sex and Sensuality” section of the site contains a staggering 37,000 items, with the Sexual Enhancers (that’s the toys, baby) subsection alone offering up a whopping 4,863 items — enough to satisfy an entire repressed evangelical congregation and terrify Alabama

…

There are no cheesy porny product shots. There is no explicit nudity or raunchy descriptions, except for the wonderful and silly product titles. There is no age-verification system and no insulting adult warning and no purchase restrictions. Amazon has done the perfectly natural thing of merely folding the toys into its array of general offerings as if nothing’s unusual, no pornographic shock value, nothing to worry about. It’s as if these items were perfectly commonplace and acceptable and everyone should have them. Imagine.

This, then, is the most glorious upshot. Sex toys, like much of the porn biz in general, have gone mainstream. They have been normalized. [Emphasis mine]