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Nick Lewis Exposes CNN’s Viral Blog Marketing Campaign
CNN Guerrillas in the Midst: A Viral Marketing Campaign Exposed:
Last week, CNN attempted an unusual marketing campaign in the blogosphere. The campaign combined blackhat search engine optimization techniques, viral marketing tactics, and guerrilla comment spam. Unlike the majority of comment spam, this spam appears to only target blogs that have discussed CNN in the past 3 months. So far, 13 separate instances of the spam have been found. Most alarmingly, CNN may have also left malicious keywords at least 3 out of 13 with the intent of using google’s keyword stuffing detectors to censor them. As of now CNN has not returned my request for a confirmation or denial.
This is a very extensive post. Check it out.
UPDATE: Others are commenting:
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http://myopiczeal.blogsome.com/2005/04/27/nick-lewis-exposes-cnns-viral-blog-marketing-campaign/trackback/
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