Myopic Zeal :: Wired’s Novel Click Fraud Solution :: March

March 10, 2005

Wired’s Novel Click Fraud Solution

Posted by Eric at 3:34 pm. Filed under: General

What can a victim of click fraud do? One solution bandied about at the conference seemed simple enough. Contest the charges on your credit card as fraudulent. If enough merchants did it, they could enlist powerful allies: American Express, Visa and MasterCard, who would likely pressure the other search engines to do something about it.

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