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January 24, 2005

Only 1 in 6 Know?

Posted by Eric at 7:26 am. Filed under: General

From Wired News, Users Confuse Search Results, Ads. Can this possibly be true?

Only one in six users of internet search engines can tell the difference between unbiased search results and paid advertisements, a new survey finds.

But only 38 percent of web searchers even know of the distinction, and of those, not even half –47 percent — say they can always tell which are paid. That comes out to only 18 percent of all web searchers knowing when a link is paid.


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